Our Management Team

As part of Wadi Group’s firm commitment and ambitious vision to transfer its knowledge and expertise to other markets, the Group launched a joint venture in Sudan in cooperation with Al Nefeddy Nefeidi Group under the commercial name of Inmaa. As a semi-integrated poultry operation, Inmaa successfully operates in four different locations specialized in the production of poultry broiler parents, commercial broilers, white commercial layers, in addition to a state-of-the-art commercial feed mill. Inmaa is considered the sole poultry grandparent operation in Sudan with 45% market share in commercial broilers.

Wadi Food is one of the prolific members of the Wadi Group family specialized in offering high quality agro-food products. Wadi Food was established in 1986 to fulfill the ambitious goal of supplying natural and healthy products at affordable prices to consumers across the Middle East. The integration between Rula for Land Reclamation and Wadi Food help ensure the highest standards of quality, freshness and excellence, allowing Wadi Food as the commercial brand name to be responsible for every stage of production, starting from the farm to the packaging facilities and even the distribution.


Wadi food currently owns state-of-the-art pickling and storage facilities, first-class olive oil pressing plant, and a modern olive processing factory. In addition to its gourmet and international award winning olive oil, Wadi Food offers a wide range of high quality food products ranging from pickles, olives, olive paste, pickled vegetables, tomato paste, vinegar, and even fava beans.

Since the first bottle of Wadi Food extra virgin olive oil reached supermarket shelves in mid-1990s, the company has rapidly evolved into a market leader through its strict adherence to superior quality standards and by meeting the needs of an increasingly sophisticated and health-conscious market.  The Wadi Group family is proud to be a trusted name found in households around the Middle East and is committed to bringing the highest quality products “straight from our farms to your families for generations to come” successfully owning up earning their testimony of “ Proudly  Grown in Egypt”

 

Rula For Land Reclamation is considered the back bone and agricultural arm of Mazare3 Sector. In 1986 Rula started its journey with 7,000 olive trees planted on 30 hectares of desert land along the Cairo- Alexandria Desert Road. Today, Rula has grown it’s operations to more than 2000  hectares of organic olive trees, grapes, fruits, and vegetables in addition to marine fish production. As a continuation to Rula’s success in applying modern and organic agricultural practices, Rula has impressively planted another 956 hectares of organic olive trees under the harshest and  most challenging climate conditions of the rough desert of the Natroon depression in Egypt, known as  Wadi  El Natrun providing a variety of fresh produce to the local and international markets and endeavoring to place Egypt on the export map of agricultural products.

A’laf Al Wadi is the poultry feed manufacturing arm of Wadi Group. It successfully operates two state-of-the-art feed mills: one located in Nubareya specialized in producing commercial broiler feed with a production capacity of 1,500 metric tons per day. The second mill is located in Sadat City and provides commercial feed for commercial layers and broiler parents with a production capacity of 300 metric tons per day. A’laf Al Wadi holds a 15% share of the Egyptian feed market, 80% of which is directly sold to poultry growers and distributers, while the remaining 20% is used to feed the company’s own poultry flocks.

Since its inception, A’laf Al Wadi offers a comprehensive portfolio of first-class feed solutions tailored to suit the specific requirements of farmers and the various nutritive needs of different poultry genotypes and strains at their different growth stages.

A’laf Al Wadi’s portfolio includes:

•     8-Cycle Feed for commercial broilers
•     Golden Feed Meal for commercial layers and broiler parents
•     Super Balady for native breeds
•     Kamla - Feed concentrate
•     Idafat - Soya bean meal

A’laf Al Wadi is one of the four main pillars of the Group’s Wadi Total Solution, which provides farmers with a fully-integrated range of dedicated and customized services to help their flocks achieve the highest rates of productivity and profitability.

    A'laf Sub-Brands Constitutes of:
•    8-Cycle Feed (Commercial Broiler)
A’laf Al Wadi commenced its operations with the production of commercial feed for commercial broilers under the name 8-Cycle Feed, which helps farmers increase the traditional breeding cycle from six cycles to eight cycles per year. These two additional breeding cycles per year help farmers increase their annual productivity and profits.
•    Golden Feed Meal (Commercial Layer and Broiler Parents)
Capitalizing on its expertise in commercial broiler feed, in 2011 A’laf Al Wadi launched another successful product under the name Golden Feed Meal to cater to commercial layers. The superior nutritive content of Golden Feed Meal enables poultry farmers to produce table eggs with tough shells that are uniform in size and color while improving flock growth rate.
•    Super Balady (Native Breeds)
With growing demand for A’laf Al Wadi products due to poultry flocks’ unprecedented performance, the company launched its Super Balady feed for native breed poultry producers. Comprised of the highest quality ingredients, Super Balady provides farmers with the flexibility to cater to the unique nutritive requirements necessary to enhance the productivity of native breeds.
•    Kamla
Kamla is a feed concentrate that includes all essential feed additives in adequate proportions as required by farmers who prefer to utilize their own farm-made feed. With superior quality ingredients, Kamla can be added to corn and soya to produce farm-made feed that provides additional nutrients poultry flocks need to maximize their full genetic potential.

 

Tabreed, a Wadi Group business unit, manufactures first class cooling cell pads using evaporative cooling technology to cater to the specific demands of commercial and non-commercial environments, such as poultry farms, green houses, warehouses, factories, and eco-lodges. In closed environments, Tabreed reduces temperatures by 15-20 degrees Celsius, as it provides outstanding cooling and ventilation for hen houses, while helping layer and broiler flocks achieve ultimate performance. Tabreed allows poultry breeders to realize improved profitability by increasing the capacity of each ward by up to 25% while maintaining standard health requirements.

Tabreed also reduces the internal temperatures in closed greenhouses by 12-14 degrees Celsius, offering ideal humidity levels for crops. The use of Tabreed helps regulate the production cycle of crops, allowing them to flourish outside their planting season. Tabreed also maintains optimal air flow, enabling farmers to increase the production of every greenhouse by about 40%, while maintaining high quality and consistent crop growth. Tabreed has a strong presence in Egypt and Turkey through facilities that cater to the MENA, Europe, and the Caspian Sea regions.

Tabreed is one of the four main pillars of the Group’s Wadi Total Solution, which provides farmers with a fully-integrated range of dedicated and customized services to help them achieve the highest rates of productivity and profitability from their flocks.

 

Nile Storage and Stevedoring Company (NSSC), a joint project between Wadi Group and MedSofts, is considered the largest river grain port facility terminal in the MENA region. Offering the unprecedented floating discharge services for grain, oilseeds, and soft commodities in Egypt, NSSC boosts Egypt’s Alexandria Port’s storage and stevedoring capacity by 22%, providing customers with enhanced speed and efficiency owing to the superior capacity of the floating discharge terminal. Featuring a versatile discharge facility, capable of receiving two different types of grains and discharging 12 different receivers simultaneously, NSCC has a discharge capacity of 1200 ton/hour. It also features 17 22 modern sealed silos and four flat stores, with the capacity to store 144,000 160,000 tons of all types of grain.

NSSC plays a vital role in maximizing the utilization of the Nile River, as a vital lifeline for the transportation of various cargos from Lower to Upper Egypt and vice versa. River transport has a greater capacity to transfer goods, compared to road transport, while reducing road damage, accident rates, and is more environmentally friendly. Hence NSSC has succeeded to make grain handling logistics as safe and as efficient as can be.

 

As an extension of Wadi Group’s ambitious vertical expansion strategy to establish an integrated business model, Taweel is part of the Group’s logistics arm. Located in Sadat City, Tawseel operates  a specialized fleet of trucks for bulk cargo and grain transfer.

With a mission to provide cost-effective, world class ground transport across Egypt, Tawseel employs 100 qualified personnel to maintain, manage and operate its fleet of 20 trucks, fully equipped with efficient delivery systems for bagged bulk and containerized hauling using modular container systems. During the first phase of operation, the company is providing transport services for Wadi Group’s various business units.

All Tawseel drivers are required to undergo rigorous driving and road safety courses, in addition to equipment and technology evaluations on a regular basis to ensure the wellbeing and timely delivery of cargo. All Tawseel trucks are equipped with cutting-edge ground transport technology, including GPS monitoring systems, to ensure the security and efficiency of deliveries.